Fashion

Singer-songwriter Norma Jean Martine is het nieuwe gezicht van McArthurGlen

McArthurGlen, pionier en marktleider op het gebied van Designer Outlets werkt samen met singer-songwriter Norma Jean Martine, de nieuwste sensatie van de Universal Music Group. Met haar rauwe akoestische sound kleurt ze op geheel eigen wijze de klassieker Freedom van George Michael. Een lied dat de soundtrack is van de zomercampagne van McArthurGlen Designer Outlet Roermond. Freedom werd voor het eerst uitgeven in 1990 op het iconische album ‘Listen Without Prejudice. 

Norma Jean Martine positioneert zichzelf naast artiesten zoals Lorde en Bank en wil hiermee een rolmodel zijn voor jonge vrouwen. 

 
Norma Jean Martine licht toe: “Het was fantastisch om door McArthurGlen gevraagd te worden voor een remake van dit legendarische nummer. Ik wil met mijn muziek de luisteraars raken en deze soundtrack vind ik nog net zo relevant als toen die 25 jaar geleden voor het eerste werd uitgegeven.”
 
Shaeren McKenzie, Group Marketing Director, McArthurGlen Designer Outlets: “We zijn erg blij met deze nieuwe samenwerking met Universal. We wilden iets heel bijzonders doen om te vieren dat we al 21 jaar pioniers zijn op het gebied van outlet shopping in Europa.” Norma zal deze zomer ook optreden op onze muziek festivals in de Italiaanse Designer Outlets Serravalle en Noventa Di Piave.
 
Norma’s remake van ‘Freedom’ voor McArthurGlen is te koop via iTunes en te streamen via Spotify.

Merkpartners zijn grote modemerken in het luxe-, designer- en premiumsegment als Armani, Burberry, Coach, Dolce & Gabbana, Gucci, Mulberry, Polo Ralph Lauren en Prada. Zie voor meer merkpartners de website van Designer Outlet Roermond
 
Met haar rauwe akoestische sound kleurt ze op geheel eigen wijze de klassieker Freedom van George Michael. Een lied dat de soundtrack is van de zomercampagne van McArthurGlen Designer Outlet Roermond. Freedom werd voor het eerst uitgeven in 1990 op het iconische album ‘Listen Without Prejudice’. 
 
McArthurGlen benaderde Norma met het idee om Freedom opnieuw uit geven op basis van haar stem, authenticiteit en door de vastberadenheid waarmee ze haar muzikale pad kiest.

 

Fashionscene interviewde Norma Jean Martine over haar persoonlijke stijl en haar liefde voor Fashion. Lees het volledige interview hieronder!

 
Norma Jean, who do you most admire?
 
Noel Gallagher for always being such a solid songwriter and never compromising on his honesty and humility.
 
Who are your musical heroes?
 
Carole King. Sheryl Crow. The Beatles. The Rolling Stones. Noel Gallagher. Nina Simone. Janis Joplin. Ani DiFranco. Neil Young. Joni Mitchell. Bob Dylan. Led Zeppelin. Freddie Mercury. Chris Martin. Max Martin. Matt Bellamy. Jack White. Amy Winehouse. 
 
 
Where do you get your style inspiration / do you have a style icon? 
 
 I always say my style is a three way cross between Marilyn Monroe, Edie Sedgwick and Debbie Harry. Marilyn and I, for one, share a name, Norma Jean, so even though she is a tough act to follow, I always felt an affinity with her. It’s interesting I suppose because she was really before the time of the super thin model, and I feel like now in the fashion world there has been a bit of a revolt against the “unhealthy skinny” look. I know I’m not stick thin, and even at my thinnest, which was still technically underweight, I have never looked that way. I used to put a lot of pressure on myself to fit certain ideals, but as I’ve gotten older I’ve realized how ridiculous it is to strive to achieve such an impossible standard of beauty. I feel like it’s much more fun to have some curves and dress in a way that I’m comfortable with and not stress about everything I put in my mouth. Life is for enjoying. I love looking at old photos of Marilyn and seeing how she owned it and was slightly curvy and still considered the biggest sex icon of all time. How could that not be inspiring? She was a Goddess, all of us women are, but most of us just don’t know it! I’m not saying it’s not ok to be skinny or to be in shape, I just think we need to ask ourselves why we are that way. I think it’s important to internalise the reasoning behind our choices and to make sure that’s what they genuinely are. Why are you slim? Do you think its how you have to be? Do you feel good every day? Are you happy? What gives you joy in life? What makes you feel beautiful? Do you think you are beautiful? What gives your life meaning? I think these are important questions.
Edie Sedgwick had a very minimalistic simple approach to fashion, and dressed in a way that didn’t take away from her face. I’m really inspired by her make-up and the attention and intensity specifically to her eyes. The eyes are often called the “window to the soul,” so it’s fitting that her emphasis was there. She was never a model for an outfit, but instead she dressed in a way that made her shine the most as who she already always was. There was always something very French Vogue about Edie as well, which I think is part of why her style has stood the test of time; she was classic. Debbie Harry of course is a female rock star and I love her juxtaposition of grunge, class, and sexiness. Band tees, leather jackets, mary-janes… I love it all. She is a revolutionary really. They all are. 
Basically I always go for three things: Class, dirt, and a hint of sexy. 
 
Is your style a reflection of your music? How so?
 
I would say my style is definitely a reflection of my music. I straddle a line between clean-pop and rock-alternative, single charts and coffee tables, and emotional love songs and hedonistic bangers. I’m not one to be put in a box and I feel like my style is that as well. My music has the same three guidelines as my style. I feel like I always need that balance, otherwise it’s not me. 
 
How has your style evolved? 
 
I used to wear a lot more colour and crazy patterns. I grew up dressing quite “faux hippie” in high school and university. When I moved to London I reluctantly bought into the funeral look and I haven’t turned back since. I actually love it now. My retirement of colour has led to my focus on shape; of clothes and of my body. So instead of heading towards the crazy patterns in a store, I head towards the black and white section and look at the shapes there are to offer, and go with what suits my body best. When you wear what is best for your shape you not only look better, but I think you really feel better too. A lot of style is confidence.
 
How would you describe your everyday ‘look’ compared to your look on-stage? 
 
I don’t wear heels that often. Combat boots are more my every day look.
 
What are your favourite designers / brands? 
 
I really like French fashion, so Sandro is definitely one of my favourites. They do leather, stripes, and black and white basics really well. 
 
Calvin Klein is one of my favorite brands for coats. They do really great wool ones that are deceivingly warm (and stylish). I have one from their recent winter line that has an army jacket look, but incorporates leather accents to give it a bit of a rock’n’roll edge. 
 
Do you like to mix high-street and designer? 
 
Definitely. That is the sort of balance I need in my wardrobe. One of my favourite high street brands is French Connection. I really love their bodycon dresses. They fit me in the same way Alexander Wang’s dresses do but they are much more affordable. 
 
Where is your favourite place to shop? 
 
I love shopping at old vintage markets. London and Berlin are two of my favourite cities for that. I also really enjoy outlet malls so I guess it’s pretty fitting that I’m involved in McArthurGlen’s campaign 
 
What do you look for when you shop?
 
When I shop for clothes I definitely look for comfort. That is the main thing. I think shape is very important as well as to accentuate my body.
 
What’s your advice for finding the best deals when shopping? 
 
End of season sales.
 
Which women inspire you?
 
I love Ellen DeGeneres because she’s herself, hilarious, a humanitarian, and a champion for so many people and causes that otherwise rarely make it into public consciousness. Lena Dunham I really believe is a massive voice for my generation. I love her show ‘Girls’ and feel like it was a big step in the right direction for women to feel more comfortable with their sexuality, bodies and what society might otherwise deem as imperfections. Carole King has been my hero since I was a really little girl. I always wanted to be her; a songwriter for other artists, but also an artist in my own right. She’s a humanitarian and very outspoken politically so that is really inspiring for me as well. I feel the same way about Dolly Parton. Her quote, “Find out who you are and do it on purpose,” has always been a bit of a mantra for me. Janis Joplin and Amy Winehouse both unfortunately are no longer with us, but in their short lives they gave us massive parts of their souls through their music. I’ll always look up to how they lost themselves in it. Their voices came from another universe and I wish more singers were like them. If I could even get close to what they were channelling I’d be alright. 
 
You are very young but your career is already shining.  Why do you think people appreciate you so much?
 
I don’t follow trends. I go for what has proven to work time and time again, true straight to the heart and crafted songwriting. I don’t know if I’ve quite done it, but I’ve hopefully got some time to figure it out. 
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